Master your inventory performance, contracted impressions, buffering, and pacing all in one place.
Monitor, forecast, buffer, and pace
CALIBRATE delivers on-demand, easy-to-use, and powerful insights on your inventory performance. Your operations can achieve the agility necessary to act fast across all your line items. CALIBRATE provides a reliable, massive-revenue saving alternative to traditional flat-rate buffers. Inventory saved is money earned.
Take the guess work out of campaign optimization
Leverage recommended buffer rates to get the most from your inventory day after day. You can exponentially reduce your complex revenue risks with a simple yet powerful graph. It’s quick and easy to update your line items and optimize your buffers on a daily basis.
Visualize your campaigns and revenue at risk
You can now stop spending countless hours tracking down numbers and investigating spreadsheets. Enjoy quick and appealing visualizations of all your campaigns and easily pinpoint and calculate revenue at risk for each and every line item. You don’t need to stress about making sense of the data chaos, you’ll be the revenue hero of your organization.
Display the data you need, how you need it
Tired of being a square-peg operation forced to make do with round-hole solutions? Your organization is unique. That’s why we built CALIBRATE to be fluid. Flexible filters allow you to manipulate data according to your custom, oft-changing needs. Empower your team to deftly handle critical reporting and analytics across varying campaigns and intradepartmental requirements.
Give your data context for more informed decisions
Connect your OMS with your ad server data along with all your other data sources, platforms, and channels. Save time and effort with an order-data upload function via an OMS integration. You’ll get the centralized, accurate organization and reporting needed to get paid what you earn, on time.
Get automated calculations for
a variety of billable metrics. You
can quickly spot discrepancies
with full visibility of local versus
Save time and effort by effectively working on your campaigns without having to navigate cumbersome spreadsheets.
INTEGRATED OMS CONNECTOR
Maintain successful billing with CALIBRATE’s built-in OMS connector. Centralize and easily share all the data related to each campaign.
Refine and specify your reports to focus on the data you need.
CUSTOMIZABLE BILLING RULES
Manage different campaign types by designating billable metrics to non-CPM lines. You'll get line item details that show you the exact ad-server actions required for successful campaigns.
View all your line items and campaign statistics in a bubble graph. Prioritize and act fast on the most important line items with this easy-to-understand revenue-at-risk gauge.