Industry Benchmarks

Easily gain insight into how your inventory is performing in key areas compared with competing publishers.

A comprehensive direct-sold data set

Pattern recognition is critical in today’s complicated advertising landscape. With DV Publisher Suite, get access to market data that brings transparency to strategic decision-making and inventory optimization.
DV Industry Benchmarks | Benchmark Dashboard
DV Industry Benchmarks | CPM Benchmarks

Gain confidence in your
pricing strategy

Pricing optimization doesn’t have to be a guessing game. Refine your pricing strategy based on real market insights with a clear picture of where your inventory stands compared to similar publishers and products.

Identify new demand &
sales opportunities

Stay one step ahead of the competition—Monitor trending partners, formats, and placements to identify new revenue opportunities, such as demand for specific ad sizes. You can quickly gain an understanding of new markets to determine ideal CPMs.
DV Industry Benchmarks | CPM by Ad Format Benchmarks
DV Industry Benchmarks | Revenue Growth Inudstry Benchmarks

Data-driven planning & forecasting

Always know what products are performing in the market, when CTRs in key categories are likely to dip, or where resources should be directed for discrepancy optimization. Easily share these insights with stakeholders or use as a directional tool for your sales team.

Tell the right story with
industry data

Build trust with existing clients and prospects by showing the value of your inventory relative to competing publishers. By leveraging real market data you can easily defend your rate cards and recommendations.
DV Industry Benchmarks | CTR Benchmark Performance Graph
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Key Value Metrics
Gain unique market and competitive analysis with key value metrics: CPM, CTR, Discrepancy Rate, and Revenue Growth.
Brekdown by Vertical Icon
Breakdown by Vertical
Look at high-level industry trends or discover campaign performance metrics by industry vertical.
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Granular Insights
Drill down into specific dimensions such as Ad Unit Size, Delivery Method, Ad Server, and more!
Historical Benchmark Analysis Icon
Historical Analysis
Compare against 24 months delivery data with weekly + monthly views.