DV Publisher Suite | Industry Benchmarks

A comprehensive direct-sold data set

Pattern recognition is critical in today’s complicated advertising landscape. With DV Publisher Suite, get access to market data that brings transparency to strategic decision-making and inventory optimization.

DV Industry Benchmarks | Benchmark Dashboard

Gain confidence in your
pricing strategy

Pricing optimization doesn’t have to be a guessing game. Refine your pricing strategy based on real market insights with a clear picture of where your inventory stands compared to similar publishers and products.

Identify new demand &
sales opportunities

Stay one step ahead of the competition—Monitor trending partners, formats, and placements to identify new revenue opportunities, such as demand for specific ad sizes. You can quickly gain an understanding of new markets to determine ideal CPMs.

DV Industry Benchmarks | CPM by Ad Format Benchmarks

DV Industry Benchmarks | Revenue Growth Inudstry Benchmarks

Data-driven planning & forecasting

Always know what products are performing in the market, when CTRs in key categories are likely to dip, or where resources should be directed for discrepancy optimization. Easily share these insights with stakeholders or use as a directional tool for your sales team.

Tell the right story with
industry data

Build trust with existing clients and prospects by showing the value of your inventory relative to competing publishers. By leveraging real market data you can easily defend your rate cards and recommendations.

DV Industry Benchmarks | CTR Benchmark Performance Graph

A LOOK BEHIND THE DATA

DV Publisher Suite Industry Benchmarks aggregates and anonymizes the direct-sold campaign data that we process for our clients every day. We’ve worked with digital publishers, including the majority of the comScore top 100, for over 13 years and the resulting data set is nearly unmatched across the industry. To give you an idea of the scale—our publisher data for 2019 includes over 1.2 trillion impressions and 2.3 billion clicks reported on each month.