Easily gain insight into how your inventory is performing in key areas compared with competing publishers.
A comprehensive direct-sold data set
Pattern recognition is critical in today’s complicated advertising landscape. With DV Publisher Suite, get access to market data that brings transparency to strategic decision-making and inventory optimization.
Gain confidence in your pricing strategy
Pricing optimization doesn’t have to be a guessing game. Refine your pricing strategy based on real market insights with a clear picture of where your inventory stands compared to similar publishers and products.
Identify new demand & sales opportunities
Stay one step ahead of the competition—Monitor trending partners, formats, and placements to identify new revenue opportunities, such as demand for specific ad sizes. You can quickly gain an understanding of new markets to determine ideal CPMs.
Data-driven planning & forecasting
Always know what products are performing in the market, when CTRs in key categories are likely to dip, or where resources should be directed for discrepancy optimization. Easily share these insights with stakeholders or use as a directional tool for your sales team.
Tell the right story with industry data
Build trust with existing clients and prospects by showing the value of your inventory relative to competing publishers. By leveraging real market data you can easily defend your rate cards and recommendations.
A LOOK BEHIND THE DATA
DV Publisher Suite Industry Benchmarks aggregates and anonymizes the direct-sold campaign data that we process for our clients every day. We’ve worked with digital publishers, including the majority of the comScore top 100, for over 13 years and the resulting data set is nearly unmatched across the industry. To give you an idea of the scale—our publisher data for 2019 includes over 1.2 trillion impressions and 2.3 billion clicks reported on each month.
Key Value Metrics
Gain unique market and competitive analysis with key value metrics: CPM, CTR, Discrepancy Rate, and Revenue Growth.
Breakdown by Vertical
Look at high-level industry trends or discover campaign performance metrics by industry vertical.
Drill down into specific dimensions such as Ad Unit Size, Delivery Method, Ad Server, and more!
Compare against 24 months delivery data with weekly + monthly views.