The Ad-Juster Platform

Our platform gives users the power to instantly onboard with automated connection to over 200 programmatic and ad servers, platforms, partners, order management systems (OMS), and data sources—the most in the industry. It is comprised of the following solutions.

Direct Data Management

Ad-Juster-DashboardThis solution quickly generates highly consumable, easy-to-use discrepancy and pacing reports for you. We built Ad-Juster Direct Data Management so you never have to manually process another time-consuming and monotonous discrepancy report again. How much time and effort would that alone save you?

Our solution connects with publisher-side and agency-side ad servers to eliminate the need to manually pull reports, significantly shortening the process for you. We use our unique mapping technology across the entire ad delivery chain to associate and connect creatives across multiple platforms. All the collected information is then consolidated into a unified, streamlined report for your revenue operations team.

Ad-Juster Direct Data Management can be extended to your OMS (for example, FatTail, Operative, Salesforce, Yieldex, and DoubleClick’s DART Sales Manager [DSM]). This allows for centralized, direct integration of ad data with your OMS. You get to enjoy exponentially reduced manual intervention, which helps prevent human error and vastly improves efficiency by tying multiple platforms together. The solution includes automated updates to improve the flow of your ad campaign data to your OMS. You’ll also get vital features such as Ad-Juster Auto AdJust, which maximizes your ad revenue by optimizing booked amounts in your ad server. This helps you achieve contracted targets for under-buffered, discrepant campaigns and free up impressions from overbooked campaigns.

Programmatic Data Management

Data-AggregationThis solution removes manual, cumbersome, and repetitive tasks to give your revenue operations lucrative agility. Ad-Juster Programmatic Data Management liberates your team with automatically pulled reports to quickly correlate and consolidate data for you. Spend time and money on direct-revenue producing activities rather than administration and logistics.

Ad-Juster Programmatic Data Management implements our unique data normalization technology. It aggregates, unifies, transforms, and standardizes data to seamlessly line up values from incongruent platforms. You get instantly available insights that would be too intensive and complex to generate manually.

Ad-Juster Programmatic Data Management can deliver this normalized data through simplified and accurate visualizations. Improve inventory performance and discover new revenue opportunities with ease. For example, our solution’s data visualization allows you to quickly assess ad-partner performance and determine who will help you produce the greatest ROI. You can do this regardless of whether you’re using header bidding or waterfall auctions. Our solution leverages integrations across connections to DSPs, SSPs, exchanges, and ad networks to provide all your programmatic data in one place. You gain the insights and advertiser intelligence necessary for enhanced decision making.

OMS Integrations

Order-Management-SystemsOMS Integrations automatically tie ad server data together with internal order management systems (with either supported integrations or custom integrations). When you partner with Ad-Juster to power third-party delivery data, you’ll have one place to easily compare what you sold to what you delivered.

Here are some of the problems we solve:

  • Lack of transparency on campaign delivery, leading to revenue losses from over/under delivery.
  • Invoicing that requires logins to multiple ad servers, resulting in delayed cash collection cycles.
  • Ad-ops teams saddled with data entry and manual reporting, creating bottlenecks, human error, and costly make goods.

OMS integrations include: Operative, Placements.IO, Fattail and DSM.



Viewability helps keep track of campaign effectiveness with metrics from supported vendors. Do your advertisers need ad viewability numbers? Ad-Juster can track your viewability or decisioning pixels, ensure your solution is fully implemented and find loopholes if they exist. Some of the ad viewability report metrics are: viewable impressions, views, brand exposure time, total Interactions (no clickthroughs), engagement rate, average percent viewed and more.

Viewability integrations include: Moat, comScore, DFP and more.



TagScan automates the tag validation process for ad-ops, to speed up the QA portion of setting up new campaigns. Third-party ad tags or page URLs can be scanned against clients’ policies with TagScan, including malware detection, missing creative, frame rate limitations, page load issues, click URL errors and more.

Coming soon – enhanced scanning of VAST and mobile tags. The ability to analyze an ad tag in multiple form factors (desktop, mobile, tablet). This allows the user to create IAB standard rule sets or their own custom publisher rule sets.

Auto AdJust

Auto-Adjust-Banner-LargeAuto AdJust automates campaign optimization to reduce over and under delivery on discrepancies, with a fully featured visualization tool. Auto AdJust monitors third-party impression counts on all of your guaranteed campaigns and makes sure that any buffered impression amounts remain in line with discrepancy.

Coming soon – using Auto AdJust to compare locally served impressions with agency tracked in-view data, campaigns can be automatically buffered to reach complex goals such as100% third-party delivered and 80% in-view. Auto Adjust increases the booked impressions in the local server until both of these thresholds are met. This automates the manual daily task of trying to optimize in-view campaigns.

Custom Dashboard Apps

Choose from a long list of standard visualizations, widgets and controls to help you navigate your data and simplify tasks to maximize efficiency.

Ad-Juster can help you develop a truly custom workflow for your team. Each member with a login can access the data for which they are responsible. High-level visualization tools can monitor daily performance by campaign type, partner, advertiser, platform, site, or any other metric currently being tracked in any of the data sources that Ad-Juster is connected to.


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