What's behind that 3rd Party Tag?
While many 3rd party ad tags are trustworthy, many are not. Some unintentionally suffer from inefficient code, slow 3rd party servers, and unauthorized cookies.
Do you ask yourself:
- Which tags are causing my page to hang?
- Are discrepancies on the rise, is my inventory suffering?
- Are my users being tracked by other companies who are profiting from my content?
- Are malware sources in my chain of delivery?
Scan whole pages, individual 3rd party tags, or set TagScan to scan every actively delivering tag in your ad server. User specific alert rules can be set up, or choose from dozens of pre-built rules to weed out and exterminate bad 3rd party tags.
Client Use Case Scenarios
Ad-Juster was built on the premise of "Keep it Simple and Flexible". Solve problems, don't create new ones. For that reason our system has been applied to all sorts of efficiency driving tasks across our more than 120 digital publisher customers. This section is dedicated to outlining some of them and illustrating exactly how adaptable our system can be for you and your team.
The number of tags which an ad ops team comes across often precludes them from quality testing all of them. And even if they are all tested prior to going live, they are almost assuredly not being tested periodically throughout the duration of the campaign, allowing for less scrupulous players to swap out approved content for unapproved or questionable ones later.
Add policy alert violations to your Ad-Juster report and get daily updates along side your delivery performance metrics when a tag is in violation of your policy. Take control of the content advertising being delivered on your web sites.
To make things worse, nearly every agency you work with uses a different naming convention to identify their ad units. This means even after you go through the chore of pulling dozens of reports from various source systems of record, you will still be faced with the daunting challenge of matching up true impression comparisons. You are lucky if you can get your team to complete this report weekly, and even if they can, they are spending a lot of time on this single task.
Reports can be filtered by trafficker, and parceled out to different members of your team based on their assignments. No more time wasted pulling 3rd party data. Now your team is spending more time focused on performance.
The long term effects of poor page performance can even cause a drop in audience, which has the potential to further exacerbate revenue impact and even threatens the long term viability of your site.
By the time corrected reports reflecting a ground truth picture of how each segment of your portfolio is performing, it is often too late to take any corrective action and are often in the uncomfortable position of trying to push current booked revenue into future months using make-goods.
Take it a step further and add custom charts to the template to illustrate, at a glance, every key metric you are following. Have this Excel report dropped off into your inbox every morning and start the day with full visibility into your department’s performance.
Often when a premium ad campaign is booked, an agency controlled 3rd party ad server, or some other pixel tracking or verification system, will be identified as the server of record for the purpose of invoicing and billing. This means, regardless of the impressions count reflected by your ad server, the campaign will be billed off of the agency’s system’s impression count.
You’re faced with 3 unappealing options:
- Ignore - Hope to be able to bill for the majority of the booked impressions.
- Overbook - Deliver excess impressions and hope your estimate is close.
- Intervene - Assign personnel to manually re-flight discrepant campaigns.
Each of these pose significant costs and risks to your campaign and department’s performance metrics.
Then, with a single flip of a switch, allow Auto AdJust to modify your over buffering to match 3rd party discrepancy exactly. Improved optimization is effective immediately from the time Auto AdJust is activated.
Since any mistake in impression counts submitted will trigger the agency to reject the invoice, and further delay payment, accuracy in matching agency recorded metrics is an extremely high priority.
Multi-month Ad-Juster Template Reports can be used to integrate end of month delivery metrics with Campaign to Date ranges for the purpose of implementing “Capped Actuals” billing rules. All stored metrics can be incorporated into this reporting capability, streamlining your invoicing process and shortening your billing cycle.